Friday, March 15, 2013

Off Page SEO Factors

There are a lot of ways to make money on the internet.  My personal favorite is making high ranking websites.  The tricky part is getting a website to rank well.  So allow me to give you some basic tips on search engine optimization.

What is search engine optimization?  Basically it is the process of tweaking and optimizing a website so that it ranks better in search engines than competing websites.  You can't make money until you rank well and get traffic to your site.  Hopefully you can see how vital SEO is for anyone who owns a website.

Let's start by discussing on page SEO.  This basically means optimizing what is already on your website.  It is usually a good idea to have your best keyword in your website address and title.  Then try to sparingly place all your best keywords on all the main pages of your website.  I also recommend internal linking, or using one page to link to another relevant page on your site.  This will help search engine spiders crawl your website and make sure the pages all get indexed and ranked. Find the best SEO services only at seoessex.co.uk.

Now let's move on to off-page SEO.  This means techniques that help your website, but not changes made to your website.  As a general rule, back linking is the main off-page SEO factor.

So let's discuss link building a little.  There was a time when you could just get thousands of links to your website and it would rank well.  But things have changed, and you can't just focus on getting as many links as possible, instead you have to focus on getting high quality relevant back links.  Link building is still important, but it is most important to focus on getting quality links now.  Instead of building links that won't matter, try to only get links from authority sites on the same topic.  These days it is also a good idea to vary the anchor text of your links, because if you have hundreds of links that all have the same text that may look like spam and the links won't help your website rank any better.

Finally, let's discuss what an SEO company can do for you.  If you are making a website in a competitive niche or focused on a competitive keyword, SEO is not always easy and will take a lot of effort if you want to rank well.  If you need help getting quality back links there are plenty of search engine optimisation services that can help you.  And if you are new to all this, you can hire an SEO consultant to help figure out the best ways to get your website to rank.  Keep in mind that search engine optimization is a long process, so don't rush things if you want to rank better. Follow the link to get the best SEO services here.
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